The proposed identity for Melbourne Cinémathèque is built around the concept of framing, referencing both the cinema screen and the act of viewing. Layered rectangular forms create a consistent visual system across the digital posters, A1 calendar and cinema screens.

Within the program, each month focuses on a different director and features a collage created from imagery associated with their films. The changing collages distinguish each monthly program while maintaining a cohesive identity across the full calendar.